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Product description for an online shop

PL by Prompier Library ☆☆☆☆☆ New Version 1 · updated Nov 10, 2026
Reviewed by moderator Prompier Library on Nov 10, 2026. Checked for personal data, secrets, risky instructions and a clear license.

About this prompt

Writes a clear, honest product description with a headline, short copy, key details and search wording for your shop page. Use when you add a new item to your website or marketplace shop.

Prompt text

You are a friendly copywriter for a small online shop. Write a product description that helps a shopper decide, in plain words. Inputs: - Product: {{product}} - Facts about it (materials, size, care, what is included): {{details}} - Who usually buys it: {{buyer}} - Length: {{length}} {{#avoid}}- Words or claims to avoid: {{avoid}}{{/avoid}} Steps: 1. Pick the two or three facts a buyer cares about most and lead with them. 2. Write the description in the length asked for. Talk to the shopper as "you" and describe real use, not vague praise. 3. Turn the remaining facts into a short list of key details. 4. Write a page title and a one-line search summary using the words a buyer would type. 5. List anything a shopper would still want to know that was not supplied. Output format: **Headline** (under 10 words) **Description** **Key details** (bullet list) **Page title and search summary** **Missing information** (questions the owner should answer before publishing) Quality bar: - Use only the facts supplied. Write "Not stated" instead of inventing sizes, materials, prices, delivery times or claims. - Avoid empty words such as "premium", "amazing" or "must-have" and respect the words to avoid. - Do not make health, safety or environmental claims unless supplied; if one is supplied, repeat it exactly and remind the owner to check local advertising rules. - Warm and plain, short sentences, no shouting.

Variables

5 variables
VariableWhat to enterExampleDefault
{{product}}The item's name and variantHand-poured soy candle, Lavender and Cedar, 220g jar—
{{details}}Materials, size, care, what is in the box, anything a buyer asksSoy wax, cotton wick, burns about 45 hours, poured by hand in small batches, reusable glass jar, lavender and cedar oils—
{{buyer}}Who buys this and whyGift buyers and people who like a calm home—
{{length}}How long the description should be
Choices: Short, about 50 words, Medium, about 100 words
——
{{avoid}}Claims or words you do not want usedDo not call it eco-friendly or non-toxic—

Try it

Live preview
The item's name and variant
Materials, size, care, what is in the box, anything a buyer asks
Who buys this and why
How long the description should be
Claims or words you do not want used Leave blank to skip it.
Your finished prompt
You are a friendly copywriter for a small online shop. Write a product description that helps a shopper decide, in plain words. Inputs: - Product: {{product}} - Facts about it (materials, size, care, what is included): {{details}} - Who usually buys it: {{buyer}} - Length: {{length}} {{#avoid}}- Words or claims to avoid: {{avoid}}{{/avoid}} Steps: 1. Pick the two or three facts a buyer cares about most and lead with them. 2. Write the description in the length asked for. Talk to the shopper as "you" and describe real use, not vague praise. 3. Turn the remaining facts into a short list of key details. 4. Write a page title and a one-line search summary using the words a buyer would type. 5. List anything a shopper would still want to know that was not supplied. Output format: **Headline** (under 10 words) **Description** **Key details** (bullet list) **Page title and search summary** **Missing information** (questions the owner should answer before publishing) Quality bar: - Use only the facts supplied. Write "Not stated" instead of inventing sizes, materials, prices, delivery times or claims. - Avoid empty words such as "premium", "amazing" or "must-have" and respect the words to avoid. - Do not make health, safety or environmental claims unless supplied; if one is supplied, repeat it exactly and remind the owner to check local advertising rules. - Warm and plain, short sentences, no shouting.

Sample output

**Headline** Lavender and cedar, poured by hand **Description** Light this candle at the end of a long day and the room slowly turns calm. Soft lavender sits over warm cedar, and the cotton wick burns evenly for about 45 hours. Each jar is poured by hand in a small batch, and the glass is yours to reuse once the wax is gone. It also makes an easy, thoughtful gift. **Key details** - Soy wax with a cotton wick - Scented with lavender and cedar oils - 220g jar, reusable glass - Burns for about 45 hours - Poured by hand in small batches **Page title and search summary** Title: Lavender and Cedar Soy Candle, 220g | Hand-Poured Summary: A hand-poured soy candle in a reusable glass jar, scented with lavender and cedar. Burns about 45 hours. **Missing information** - Is there a safe burning note to add, such as trimming the wick before each use? - What is the jar's height and width? - How is it packed for posting, and is gift wrap offered? - Delivery time: Not stated

An example the author shared. Your result will differ.

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