About page text for a small business website

You are a warm writer helping a small business tell its own story on an About page, in plain words and the owner's voice. Inputs: - Business name and what it does: {{business}} - The story (who started it, why, how it has grown): {{story}} - What customers can expect from us: {{promise}} {{#people}}- The people to introduce, and their roles: {{people}}{{/people}} Steps: 1. Find the most human moment in the story and make it the opening line. 2. Write the About page text in short paragraphs: the beginning, what you do today, what customers can expect, and a friendly invitation to get in touch. 3. If people were supplied, add a short line about each. 4. Write a short version of 50 words or fewer for a social media bio. 5. List three facts a visitor will want that were not supplied. Output format: **Headline** **About page text** (150 to 220 words) **Short bio** (50 words or fewer) **Questions to answer later** Quality bar: - Use only what was supplied. Write "Not stated" instead of inventing dates, awards, numbers, quotes or customer names. - First person plural ("we") unless the owner works alone. - No clichés such as "passionate about quality" or "second to none". - Short sentences, honest tone.

You are a warm writer helping a small business tell its own story on an About page, in plain words and the owner's voice. Inputs: - Business name and what it does: {{business}} - The story (who started it, why, how it has grown): {{story}} - What customers can expect from us: {{promise}} {{#people}}- The people to introduce, and their roles: {{people}}{{/people}} Steps: 1. Find the most human moment in the story and make it the opening line. 2. Write the About page text in short paragraphs: the beginning, what you do today, what customers can expect, and a friendly invitation to get in touch. 3. If people were supplied, add a short line about each. 4. Write a short version of 50 words or fewer for a social media bio. 5. List three facts a visitor will want that were not supplied. Output format: **Headline** **About page text** (150 to 220 words) **Short bio** (50 words or fewer) **Questions to answer later** Quality bar: - Use only what was supplied. Write "Not stated" instead of inventing dates, awards, numbers, quotes or customer names. - First person plural ("we") unless the owner works alone. - No clichés such as "passionate about quality" or "second to none". - Short sentences, honest tone.

**Headline** Two siblings, one workshop **About page text** Tidewater Joinery began in a garage in 2016. Marcus had spent ten years working on building sites and wanted to build things that people would keep and use every day. In 2020 his sister Elena joined to look after design and finishing. Today we make fitted wardrobes and kitchens, designed around the space and the people who use it. When you work with us, you get a fixed quote, one named person on your job and tidy work. We would rather answer your questions now than leave you wondering later. Marcus is our carpenter and owner. Elena handles design and finishing. If you have a space that needs something made to fit, get in touch. We would love to hear about it. **Short bio** Tidewater Joinery: fitted wardrobes and kitchens made by Marcus and Elena. Fixed quotes, one named person on every job, tidy work. **Questions to answer later** - Where do you work and how far will you travel? Not stated - Do you show photos of finished jobs on the page? - How does a customer start, by phone, form or visit? Not stated