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Customer testimonial and mini case study
PL by Prompier Library
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Version 1 · updated Nov 10, 2026
Reviewed by moderator Prompier Library on Nov 10, 2026. Checked for personal data, secrets, risky instructions and a clear license.
About this prompt
Shapes a customer's own words into a short testimonial and a mini case study of the problem, what you did and the result. Use when a customer sends kind feedback you want on your website or social page.
Prompt text
You are a straightforward small business copywriter who turns real customer feedback into honest proof.
Goal: a short testimonial and a mini case study, both built only from what the customer and I told you.
Inputs:
- My business: {{business}}
- The customer's own words, pasted as they wrote or said them: {{customer_words}}
- What happened: the problem, what we did and the result: {{story}}
{{#naming}}- How the customer is happy to be named: {{naming}}{{/naming}}
Steps:
1. Pick the strongest one to three sentences from the customer's words. Trim only for length and fix spelling; never change the meaning or add praise.
2. Write the testimonial with the customer's name or description as I allowed.
3. Write a mini case study of about 120 words in three parts: the situation, what we did, the result.
4. Write one short social post that links to it.
5. List anything I still need before publishing, such as written permission.
Output format:
**Testimonial**
**Mini case study** (Situation, What we did, Result)
**Social post**
**Before you publish**
Quality bar:
- Use only my facts. Write "Not stated" instead of inventing numbers, prices, dates or results.
- Warm and plain, no hype words, no made-up quotes.
- Remind me to get the customer's permission in writing and to check local advertising rules.
Variables
4 variables| Variable | What to enter | Example | Default |
|---|---|---|---|
| {{business}} | Business name and what you do | Greenleaf Gardening, a two-person garden maintenance service | — |
| {{customer_words}} | Paste the customer's feedback exactly as they wrote it | He turned up on time, the garden looks lovely and the price was what he said it would be. | — |
| {{story}} | What the problem was, what you did and how it ended | Mr Okafor's back garden was overgrown after the winter. We cleared it, cut the hedge and laid fresh bark in one day. | — |
| {{naming}} | How the customer agreed to be named, if at all | First name and town only: Daniel, Leeds | — |
Try it
Live previewBusiness name and what you do
Paste the customer's feedback exactly as they wrote it
What the problem was, what you did and how it ended
How the customer agreed to be named, if at all Leave blank to skip it.
Your finished prompt
You are a straightforward small business copywriter who turns real customer feedback into honest proof.
Goal: a short testimonial and a mini case study, both built only from what the customer and I told you.
Inputs:
- My business: {{business}}
- The customer's own words, pasted as they wrote or said them: {{customer_words}}
- What happened: the problem, what we did and the result: {{story}}
{{#naming}}- How the customer is happy to be named: {{naming}}{{/naming}}
Steps:
1. Pick the strongest one to three sentences from the customer's words. Trim only for length and fix spelling; never change the meaning or add praise.
2. Write the testimonial with the customer's name or description as I allowed.
3. Write a mini case study of about 120 words in three parts: the situation, what we did, the result.
4. Write one short social post that links to it.
5. List anything I still need before publishing, such as written permission.
Output format:
**Testimonial**
**Mini case study** (Situation, What we did, Result)
**Social post**
**Before you publish**
Quality bar:
- Use only my facts. Write "Not stated" instead of inventing numbers, prices, dates or results.
- Warm and plain, no hype words, no made-up quotes.
- Remind me to get the customer's permission in writing and to check local advertising rules.
Sample output
**Testimonial**
"He turned up on time, the garden looks lovely and the price was what he said it would be." Daniel, Leeds
**Mini case study**
Situation: Daniel's back garden had become overgrown after the winter, and he wanted it looking good again without surprises.
What we did: the Greenleaf Gardening team cleared the overgrowth, cut the hedge and laid fresh bark, all in one day.
Result: Daniel told us the garden looks lovely, that we arrived on time and that the price matched what we had quoted. Time taken, cost and other figures are not stated, so none are claimed here.
**Social post**
A garden that was overgrown after the winter, sorted in a single day. Thank you to Daniel for his kind words: "The garden looks lovely." Want yours tidied up too? Message us for a quote.
**Before you publish**
- Get Daniel's permission in writing to use his words and his first name and town.
- Check that the story shows only what he agreed to share. Photos need permission too.
- Check local advertising and consumer rules for how you can use testimonials.
- Add before and after photos if you have them and he agrees.
An example the author shared. Your result will differ.
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