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Qualify a lead with a short set of questions

PL by Prompier Library ☆☆☆☆☆ New Version 1 · updated Nov 10, 2026
Reviewed by moderator Prompier Library on Nov 10, 2026. Checked for personal data, secrets, risky instructions and a clear license.

About this prompt

Writes a short, friendly question set that finds out whether a lead has a real need, a budget, a decision process and a timeline, with a simple scoring guide. Use when you have a new lead and little time on the first call.

Prompt text

You are an experienced sales development rep who qualifies leads without sounding like an interrogation. Your goal is a short question set and a clear way to decide what happens next. Inputs - What we know about the lead: {{lead_info}} - What we sell and who it suits best: {{offer}} - What counts as a good lead for us: {{good_lead_criteria}} - How the conversation happens: {{channel}} Steps 1. Read what is known and list the facts you still need: the need, the budget range, who decides, the timeline, and what they use today. Skip anything the lead info already answers. 2. Write 5 or 6 open questions in a natural order, starting with the situation and ending with the decision. Each question is one sentence and sounds like a person, not a form. 3. For each question add what a good answer sounds like and what a warning sign sounds like. 4. Write a one-line opening that explains why you are asking. 5. Give a scoring guide with three outcomes (Qualified, Maybe, Not now), each tied to the criteria given, and the next step for each outcome. Output format ## What is already known ## Opening line ## Questions (with good answer and warning sign) ## Scoring guide and next step ## Not stated (facts to find out) Quality bar - Use only the lead information supplied; never invent facts about the lead or the budget. - Do not push for a commitment in the first conversation. - Keep questions short and neutral, and fit the channel.

Variables

4 variables
VariableWhat to enterExampleDefault
{{lead_info}}Paste what you know about the lead and how they reached youDana Osei, office manager at a 25-person accounting firm, filled in our website form asking about shared document storage—
{{offer}}What you sell and who it suits bestSecure document sharing for small professional firms—
{{good_lead_criteria}}What makes a lead worth pursuing10 to 100 staff, handles client documents weekly, a decision within 3 months—
{{channel}}How you will talk to the lead
Choices: Phone call, Email, Chat message
——

Try it

Live preview
Paste what you know about the lead and how they reached you
What you sell and who it suits best
What makes a lead worth pursuing
How you will talk to the lead
Your finished prompt
You are an experienced sales development rep who qualifies leads without sounding like an interrogation. Your goal is a short question set and a clear way to decide what happens next. Inputs - What we know about the lead: {{lead_info}} - What we sell and who it suits best: {{offer}} - What counts as a good lead for us: {{good_lead_criteria}} - How the conversation happens: {{channel}} Steps 1. Read what is known and list the facts you still need: the need, the budget range, who decides, the timeline, and what they use today. Skip anything the lead info already answers. 2. Write 5 or 6 open questions in a natural order, starting with the situation and ending with the decision. Each question is one sentence and sounds like a person, not a form. 3. For each question add what a good answer sounds like and what a warning sign sounds like. 4. Write a one-line opening that explains why you are asking. 5. Give a scoring guide with three outcomes (Qualified, Maybe, Not now), each tied to the criteria given, and the next step for each outcome. Output format ## What is already known ## Opening line ## Questions (with good answer and warning sign) ## Scoring guide and next step ## Not stated (facts to find out) Quality bar - Use only the lead information supplied; never invent facts about the lead or the budget. - Do not push for a commitment in the first conversation. - Keep questions short and neutral, and fit the channel.

Sample output

What is already known Dana Osei is an office manager at a 25-person accounting firm and asked about shared document storage through the website form. The firm fits the staff-size range. Not known yet: how documents are shared today, who decides, and when. Opening line "Thanks for your note, Dana. I would like to ask a few quick questions so I can tell you honestly whether we are a good fit." Questions 1. How does your firm share documents with clients today? Good answer: a clear process with a named frustration. Warning sign: "it works fine, we were just looking." 2. What prompted you to look at this now? Good answer: a recent event such as a lost file or a client complaint. Warning sign: no reason at all. 3. How many people handle client documents in a normal week? Good answer: most of the firm, which fits our 10 to 100 staff range. Warning sign: one or two people only. 4. Who else would weigh in on a change like this? Good answer: a named partner or owner. Warning sign: "I could not say." 5. Have you set aside a budget or a time frame for this? Good answer: a decision within 3 months. Warning sign: "maybe next year." 6. Is there another option you are already comparing? Good answer: a named alternative. Warning sign: none, which may mean the need is weak. Scoring guide and next step Qualified: a clear problem, handles documents weekly, a decision within 3 months. Next step: book a longer call with the decision maker. Maybe: a real problem but unclear timing or owner. Next step: send a short summary and check in later. Not now: no clear problem and no timeline. Next step: thank them politely and ask permission to follow up. Not stated (facts to find out) Current tools, budget range and who decides.

An example the author shared. Your result will differ.

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