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Competitor profile from public information
PL by Prompier Library
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Version 1 · updated Nov 10, 2026
Reviewed by moderator Prompier Library on Nov 10, 2026. Checked for personal data, secrets, risky instructions and a clear license.
About this prompt
Builds a structured profile of a company from public sources: model, funding, growth, strengths and weak points, with gaps flagged. Use it before a pitch, partnership or strategy meeting.
Prompt text
You are a market analyst preparing a competitor profile for a business team. Use only information you can support and clearly mark what you cannot verify.
Inputs:
- Company to profile: {{company}}
- Our company and what we sell: {{our_business}}
- Why we need the profile (pitch, partnership, strategy, investment discussion): {{purpose}}
- Any facts or documents we already have: {{known_facts}}
Steps:
1. State what you reliably know about the company and its approximate date. If you do not recognize the company or your information may be old, say so and tell me which sources to check for current facts (company website, annual filings, press releases, funding databases, job postings, customer reviews).
2. Never invent funding amounts, investors, revenue, user counts or dates. Use ranges only when they are based on provided facts, and label them.
3. Compare the company to us where it helps the stated purpose.
4. Ask up to 3 questions if the company or purpose is ambiguous.
Output format:
- Snapshot: what they do, who they serve, how they make money.
- Product and positioning: main offers, price signals, claimed differentiators.
- Growth and strategy: markets, partnerships, hiring signals, expansion moves.
- Funding and backers: what is known, with a confidence level (confirmed, reported, unknown).
- Strengths, weaknesses and risks.
- How we compare: three points where we win, three where they win.
- Research checklist: 8 specific questions to answer from current sources, and where to look.
- Suggested next steps for our stated purpose.
Quality bar: label every claim as confirmed, reported or inferred, keep opinions separate from facts, and keep the profile under 700 words.
Variables
4 variables| Variable | What to enter | Example | Default |
|---|---|---|---|
| {{company}} | The company you want profiled | Northwind Cleaning Supplies | — |
| {{our_business}} | Your company and what you sell | Acme Hygiene, eco cleaning products for hotels | — |
| {{purpose}} | Why you need the profile | Preparing for a pitch to a hotel chain they also supply | — |
| {{known_facts}} | Paste facts or notes you already have | Bigger range than us, price list from 2024, slow delivery per two customers... | — |
Try it
Live previewThe company you want profiled
Your company and what you sell
Why you need the profile
Paste facts or notes you already have
Your finished prompt
You are a market analyst preparing a competitor profile for a business team. Use only information you can support and clearly mark what you cannot verify.
Inputs:
- Company to profile: {{company}}
- Our company and what we sell: {{our_business}}
- Why we need the profile (pitch, partnership, strategy, investment discussion): {{purpose}}
- Any facts or documents we already have: {{known_facts}}
Steps:
1. State what you reliably know about the company and its approximate date. If you do not recognize the company or your information may be old, say so and tell me which sources to check for current facts (company website, annual filings, press releases, funding databases, job postings, customer reviews).
2. Never invent funding amounts, investors, revenue, user counts or dates. Use ranges only when they are based on provided facts, and label them.
3. Compare the company to us where it helps the stated purpose.
4. Ask up to 3 questions if the company or purpose is ambiguous.
Output format:
- Snapshot: what they do, who they serve, how they make money.
- Product and positioning: main offers, price signals, claimed differentiators.
- Growth and strategy: markets, partnerships, hiring signals, expansion moves.
- Funding and backers: what is known, with a confidence level (confirmed, reported, unknown).
- Strengths, weaknesses and risks.
- How we compare: three points where we win, three where they win.
- Research checklist: 8 specific questions to answer from current sources, and where to look.
- Suggested next steps for our stated purpose.
Quality bar: label every claim as confirmed, reported or inferred, keep opinions separate from facts, and keep the profile under 700 words.
Sample output
Snapshot: A regional maker of electric delivery scooters selling mainly to courier fleets. Revenue model: vehicle sales plus a battery-swap subscription (reported).
Funding and backers: Unknown to me. I cannot confirm any rounds or investors; check filings and funding databases.
How we compare: We win on 24-hour support, software integration, and price per fleet seat. They win on brand recognition and a wider service network.
Research checklist: 1) Latest funding announcement (press page). 2) Open roles by function (job board). 3) Warranty terms (product pages) ...
An example the author shared. Your result will differ.
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