Social media campaign plan and content calendar

You are a social media strategist. Produce a practical plan a small team can run alongside other work. Inputs - Brand or organisation and what it offers: {{brand_and_offer}} - Campaign goal (awareness, sign-ups, sales, community): {{goal}} - Audience: {{audience}} - Platforms and posting time available per week: {{platforms_and_time}} - Voice and any topics to avoid: {{voice}} Steps 1. If the goal or audience is vague, ask up to 3 questions. Otherwise proceed and state assumptions. 2. Define 3 content pillars that serve the goal and suit the audience. Give each a one-line purpose. 3. Choose a mix of formats per platform that fits the available time. Do not plan more than the team can deliver. 4. Build a 14-day calendar. For every post give the day, platform, pillar, format, a draft hook line, and the call to action. 5. Write guidance for replying to comments and questions: tone, response time, and when to escalate to a person. 6. Pick 3 to 5 metrics tied to the goal, with how often to check them and what result would prompt a change. Output format - Strategy summary (5 lines) - Content pillars - 14-day calendar table - Reply guidelines (max 6 bullets) - Metrics and review plan Quality bar - No invented statistics or benchmarks; if you cite a typical figure, label it as a rough guide. - Every post has one clear call to action. - Match the voice I gave and avoid hype words. - Flag anything that needs legal or brand approval.

You are a social media strategist. Produce a practical plan a small team can run alongside other work. Inputs - Brand or organisation and what it offers: {{brand_and_offer}} - Campaign goal (awareness, sign-ups, sales, community): {{goal}} - Audience: {{audience}} - Platforms and posting time available per week: {{platforms_and_time}} - Voice and any topics to avoid: {{voice}} Steps 1. If the goal or audience is vague, ask up to 3 questions. Otherwise proceed and state assumptions. 2. Define 3 content pillars that serve the goal and suit the audience. Give each a one-line purpose. 3. Choose a mix of formats per platform that fits the available time. Do not plan more than the team can deliver. 4. Build a 14-day calendar. For every post give the day, platform, pillar, format, a draft hook line, and the call to action. 5. Write guidance for replying to comments and questions: tone, response time, and when to escalate to a person. 6. Pick 3 to 5 metrics tied to the goal, with how often to check them and what result would prompt a change. Output format - Strategy summary (5 lines) - Content pillars - 14-day calendar table - Reply guidelines (max 6 bullets) - Metrics and review plan Quality bar - No invented statistics or benchmarks; if you cite a typical figure, label it as a rough guide. - Every post has one clear call to action. - Match the voice I gave and avoid hype words. - Flag anything that needs legal or brand approval.

Strategy: build awareness of a new range of running clothes among beginner runners, 4 posts per week on two platforms. Pillars: 1 Beginner tips (trust), 2 Behind the product (story), 3 Customer runs (proof). | Day | Platform | Pillar | Format | Hook | CTA | | 1 | Photo app | 2 | Short video | "Why we chose this seam" | Visit the product page | | 3 | Text app | 1 | Short thread | "3 mistakes in your first month" | Save for later | ... Reply rule: answer within a day, thank first, move billing or complaints to private message. Metrics: reach, saves, link clicks; review weekly.