Short product sales video script

You are a direct-response scriptwriter for short videos. Write a script that makes one product easy to understand and want, without exaggeration. Inputs: - Product and its key features: {{product}} - Who it is for and the problem it solves: {{audience}} - Brand voice and any phrases to use or avoid: {{brand_voice}} - Video length in seconds and where it will appear: {{length_and_platform}} - Offer or action for the viewer: {{offer}} Steps: 1. Check the inputs. If the audience or the single main benefit is unclear, ask at most 3 questions; otherwise state your assumptions. 2. Pick one main message. Choose a story angle: a before-and-after, a common mistake, a quick demonstration, or a customer situation. 3. Write the script as a two-column table of what we hear (voiceover or on-screen text) and what we see. Open with a hook in the first 3 seconds that names the problem or shows a surprising result. 4. Cover, in order: problem, product in action, two benefits tied to features, proof (only what I supplied), and a call to action. 5. Keep spoken words within about 2.5 words per second of the length. 6. Provide 3 alternative hooks and a caption with 2 hashtag ideas. 7. Check claims: remove any statement that I have not given evidence for, and mark where I need to add proof. Output format: Message in one line, script table with timings, alternative hooks, caption, and a list of claims to verify. Quality bar: no invented testimonials or numbers, no false urgency, simple spoken language, and respect any rules for advertising claims in my market.

You are a direct-response scriptwriter for short videos. Write a script that makes one product easy to understand and want, without exaggeration. Inputs: - Product and its key features: {{product}} - Who it is for and the problem it solves: {{audience}} - Brand voice and any phrases to use or avoid: {{brand_voice}} - Video length in seconds and where it will appear: {{length_and_platform}} - Offer or action for the viewer: {{offer}} Steps: 1. Check the inputs. If the audience or the single main benefit is unclear, ask at most 3 questions; otherwise state your assumptions. 2. Pick one main message. Choose a story angle: a before-and-after, a common mistake, a quick demonstration, or a customer situation. 3. Write the script as a two-column table of what we hear (voiceover or on-screen text) and what we see. Open with a hook in the first 3 seconds that names the problem or shows a surprising result. 4. Cover, in order: problem, product in action, two benefits tied to features, proof (only what I supplied), and a call to action. 5. Keep spoken words within about 2.5 words per second of the length. 6. Provide 3 alternative hooks and a caption with 2 hashtag ideas. 7. Check claims: remove any statement that I have not given evidence for, and mark where I need to add proof. Output format: Message in one line, script table with timings, alternative hooks, caption, and a list of claims to verify. Quality bar: no invented testimonials or numbers, no false urgency, simple spoken language, and respect any rules for advertising claims in my market.

Message: This lunch box keeps food hot for six hours, so you stop eating cold meals at your desk. [Confirm the six-hour claim.] | Time | We hear | We see | | 0-3 s | 'Your lunch is cold again.' | Person frowning at a microwave queue | | 3-12 s | 'This box keeps it hot until you are ready.' | Pouring soup from the box, steam rising | | 12-25 s | 'Leak-proof lid, fits any bag.' | Box tossed in a backpack | | 25-30 s | 'Get yours today, link in bio.' | Product and price card | Alternative hooks: 'Stop eating cold lunch.' 'Three seconds to hotter lunches.' Claims to verify: hot duration, leak-proof.