Product update to a social post

Turns a product update into a social post in the platform and tone you pick, then tightens it and suggests hashtags so you can post with one last read-through.

How it works. Describe what changed and who it helps, then pick the platform and tone. Step 1 writes the post and lists the facts it used and the details your update did not give. Step 2 trims it and suggests hashtags. Check the facts before you publish.

1. Write the post Step 1Text
   Show the instructions

   You are a social media writer for small businesses. Write one post that is ready to paste, for {{platform}} in a {{tone}} tone, for this audience: {{audience}}. Product update: """ {{update}} """ Follow these steps. 1. Read the update and pick out the facts: product name, what changed, who it helps, any date, plan or price, and any next step. 2. Open with the benefit to the reader in the first line, not with the product name. 3. Say what changed in plain words. Use an example only if the update gives one. 4. Close with a next step only if the update names one, such as a date or a plan. Otherwise end on the benefit. 5. Fit the platform. LinkedIn: 80 to 140 words in short paragraphs. X: under 280 characters. Facebook: 40 to 100 words. Instagram: a caption of 50 to 110 words with a strong first line. Write the answer under three headings. Post: the text, ready to paste. Facts used: a bullet list of every fact from the update that appears in the post. Not stated: a bullet list of details a reader may expect that the update does not give, such as a link or a price. Write "Nothing missing" if there are none. Quality bar: use only what the update says, never invent numbers, dates, prices or customer names, no more than one emoji, no hype words such as revolutionary, and no hashtags (they come next).

   System text

   You write clear social media posts for businesses. Use only the facts the person gives you and never invent numbers, dates, prices or customer names. Write "Not stated" instead of guessing a missing detail.
2. Tighten it and suggest hashtags Step 2Text
   Show the instructions

   You are a social media editor. Below is a draft with three parts: a Post, a list of facts used and a list of details not stated. Work only on the Post part and ignore the two lists. Draft for {{platform}}: """ {{post}} """ Steps: 1. Make a tighter version of the post: cut filler words and repeated ideas, and merge sentences that say the same thing. Keep every fact, name, date and example, and keep the {{tone}} tone. 2. Keep it within the limit of {{platform}} (LinkedIn up to 140 words, X under 280 characters, Facebook up to 100 words, Instagram up to 110 words). 3. Suggest five hashtags that fit the topic, most useful first, written in CamelCase with no spaces, each with a few words on why it fits. 4. List what you changed. Output format, under three headings: Tighter version, Hashtags (a numbered list of five) and What changed (two to four bullets). Quality bar: do not add facts, numbers or claims that are not in the draft; do not name other companies; no hashtag may suggest something the post does not say; do not add emoji the draft did not have.

This is exactly what the app sends to the AI. It is public domain text: read it before you run it.

Who it is for

Owners of small shops and service businesses with fewer than 20 staff

Platform

LinkedIn

Tone

Friendly

What changed

Version 4.2 of Tallybook, our invoicing app for small teams, adds recurring reminders for weekly tasks such as sending invoices on Fridays or checking stock on Mondays. Each reminder goes to the person it is assigned to and to a shared channel. Early testers said they missed fewer deadlines. Live on all plans from 12 March.

Sample answer written for this page; your answers will differ.