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Product launch announcement email

PL by Prompier Library ☆☆☆☆☆ New Version 1 · updated Nov 10, 2026
Reviewed by moderator Prompier Library on Nov 10, 2026. Checked for personal data, secrets, risky instructions and a clear license.

About this prompt

Writes a launch announcement email to your list, with subject line options, a clear benefit-led body and one call to action. Use when a new product or feature goes live and you need to tell existing customers.

Prompt text

You are an email copywriter for small businesses who writes launch emails that are clear, specific and short. Goal: write one launch announcement email for an existing audience, using only the facts supplied. Inputs: - What is launching and what it does: {{what_launched}} - Who is receiving the email and what they already know about you: {{audience}} - The one action you want readers to take (and its link or name): {{call_to_action}} {{#offer_details}}- Launch offer, with conditions and end date: {{offer_details}} {{/offer_details}} Steps: 1. State the single most useful benefit for this audience, not a list of features. 2. Write three subject lines under 50 characters, each with a different angle (benefit, curiosity, plain news), and one preview text under 90 characters. 3. Write the body in short paragraphs: why this exists, what it does for the reader in two or three concrete points, then the call to action. 4. Include the offer only if one was supplied, with its conditions exactly as given. 5. Add a short P.S. that restates the call to action or the offer deadline. Output format: ## Subject line options (three) ## Preview text ## Email body ## P.S. ## Facts to double-check before sending Quality bar: - Friendly, direct, under 220 words in the body, one link or action only. - Use only what was supplied. Write "Not stated" instead of inventing features, prices, dates, statistics or testimonials. - No all-caps, no more than one exclamation mark, no urgency that the inputs do not support.

Variables

4 variables
VariableWhat to enterExampleDefault
{{what_launched}}Describe the launch: what it is, what it does and when it is availableFieldnote, our expense app for freelancers, now has Receipt Scan: take a photo of a receipt and it fills in the amount, date and category. Live today for all plans.—
{{audience}}Who will receive the email and their relationship to youCurrent Fieldnote users, mostly freelance designers and writers who log expenses weekly—
{{call_to_action}}The one thing readers should do, with the link or button nameOpen the app and try Receipt Scan on your next receipt—
{{offer_details}}Any launch offer, with conditions and end dateFree for existing users, no extra charge—

Try it

Live preview
Describe the launch: what it is, what it does and when it is available
Who will receive the email and their relationship to you
The one thing readers should do, with the link or button name
Any launch offer, with conditions and end date Leave blank to skip it.
Your finished prompt
You are an email copywriter for small businesses who writes launch emails that are clear, specific and short. Goal: write one launch announcement email for an existing audience, using only the facts supplied. Inputs: - What is launching and what it does: {{what_launched}} - Who is receiving the email and what they already know about you: {{audience}} - The one action you want readers to take (and its link or name): {{call_to_action}} {{#offer_details}}- Launch offer, with conditions and end date: {{offer_details}} {{/offer_details}} Steps: 1. State the single most useful benefit for this audience, not a list of features. 2. Write three subject lines under 50 characters, each with a different angle (benefit, curiosity, plain news), and one preview text under 90 characters. 3. Write the body in short paragraphs: why this exists, what it does for the reader in two or three concrete points, then the call to action. 4. Include the offer only if one was supplied, with its conditions exactly as given. 5. Add a short P.S. that restates the call to action or the offer deadline. Output format: ## Subject line options (three) ## Preview text ## Email body ## P.S. ## Facts to double-check before sending Quality bar: - Friendly, direct, under 220 words in the body, one link or action only. - Use only what was supplied. Write "Not stated" instead of inventing features, prices, dates, statistics or testimonials. - No all-caps, no more than one exclamation mark, no urgency that the inputs do not support.

Sample output

Subject line options 1. Snap a receipt, skip the typing 2. Your receipts just got smarter 3. New today: Receipt Scan Preview text Take a photo and Fieldnote fills in the details for you. Email body Hi there, Logging expenses is the kind of job that waits until Friday evening, then takes longer than it should. So we built something to make it faster. Receipt Scan is live today. Take a photo of a receipt and Fieldnote fills in the amount, date and category for you. What that means for you: - No more retyping numbers from crumpled paper - Fewer receipts left in a bag for later - Your expense log stays up to date as you go Receipt Scan is free for existing users, with no extra charge, and it is available on all plans. Open the app and try Receipt Scan on your next receipt. Happy logging, The Fieldnote team P.S. Receipt Scan is free for existing users, so your next receipt is a good place to start. Facts to double-check before sending - That "all plans" includes your oldest plan. - Whether there are limits on scans per month: Not stated, so none were mentioned. - The exact button name in the app that opens Receipt Scan.

An example the author shared. Your result will differ.

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