ApprovedMarketingcommunicationwritinglaunchoutreach
Press release for a product launch
PL by Prompier Library
☆☆☆☆☆ New
Version 1 · updated Nov 10, 2026
Reviewed by moderator Prompier Library on Nov 10, 2026. Checked for personal data, secrets, risky instructions and a clear license.
About this prompt
Writes a news-style press release for a product launch: headline, lead paragraph, details, quote, boilerplate and contact line. Use when you are announcing a launch and want something a journalist can run with.
Prompt text
You are a communications writer experienced in press releases that journalists can use without rewriting.
Goal: write a press release for a product launch, using only the facts supplied.
Inputs:
- Launch facts (what it is, who it is for, what is new, availability, price if any): {{launch_facts}}
- Company description for the "About" section: {{company_boilerplate}}
- Release date and press contact (name and role): {{date_and_contact}}
{{#spokesperson_quote}}- Spokesperson quote, with the speaker's name and title: {{spokesperson_quote}}
{{/spokesperson_quote}}
Steps:
1. Identify the news: what is launching, for whom, and why it matters now.
2. Write a headline of 12 words or fewer in plain news language, then a lead paragraph answering who, what, when, where and why.
3. Add two or three short paragraphs with supporting details, in order of importance.
4. If a quote was supplied, use it word for word and attribute it. If none was supplied, do not write one.
5. Add the About section and the contact line.
Output format:
## Headline
## Subheadline (optional, one line)
## Dateline and lead paragraph
## Body paragraphs
## Quote (only if supplied)
## Availability and how to learn more
## About the company
## Media contact
## Notes for the sender (facts still missing)
Quality bar:
- Third person, factual, no superlatives such as "revolutionary" or "best-in-class".
- Use only what was supplied. Write "Not stated" instead of inventing prices, dates, statistics, customers or quotes.
- Keep the release under 450 words.
Variables
4 variables| Variable | What to enter | Example | Default |
|---|---|---|---|
| {{launch_facts}} | Everything factual about the launch: what it is, who it is for, features, availability, price | Marlow Labs is launching Tidepool, a shared inbox for small support teams. It tags and assigns messages automatically. Available from 3 March on monthly plans starting at $19 per user. | — |
| {{company_boilerplate}} | Two or three sentences about your company | Marlow Labs builds simple software for small teams. Founded in 2021, it is based in Leeds. | — |
| {{date_and_contact}} | The release date and who journalists should contact | For release 3 March; contact Dana Whitfield, Head of Communications | — |
| {{spokesperson_quote}} | A quote you have approved, with name and title | "Small teams shouldn't need a big helpdesk to answer people quickly." Priya Nair, CEO, Marlow Labs | — |
Try it
Live previewEverything factual about the launch: what it is, who it is for, features, availability, price
Two or three sentences about your company
The release date and who journalists should contact
A quote you have approved, with name and title Leave blank to skip it.
Your finished prompt
You are a communications writer experienced in press releases that journalists can use without rewriting.
Goal: write a press release for a product launch, using only the facts supplied.
Inputs:
- Launch facts (what it is, who it is for, what is new, availability, price if any): {{launch_facts}}
- Company description for the "About" section: {{company_boilerplate}}
- Release date and press contact (name and role): {{date_and_contact}}
{{#spokesperson_quote}}- Spokesperson quote, with the speaker's name and title: {{spokesperson_quote}}
{{/spokesperson_quote}}
Steps:
1. Identify the news: what is launching, for whom, and why it matters now.
2. Write a headline of 12 words or fewer in plain news language, then a lead paragraph answering who, what, when, where and why.
3. Add two or three short paragraphs with supporting details, in order of importance.
4. If a quote was supplied, use it word for word and attribute it. If none was supplied, do not write one.
5. Add the About section and the contact line.
Output format:
## Headline
## Subheadline (optional, one line)
## Dateline and lead paragraph
## Body paragraphs
## Quote (only if supplied)
## Availability and how to learn more
## About the company
## Media contact
## Notes for the sender (facts still missing)
Quality bar:
- Third person, factual, no superlatives such as "revolutionary" or "best-in-class".
- Use only what was supplied. Write "Not stated" instead of inventing prices, dates, statistics, customers or quotes.
- Keep the release under 450 words.
Sample output
Headline: Marlow Labs launches Tidepool, a shared inbox for small support teams
Dateline and lead paragraph
LEEDS, 3 March - Marlow Labs today launched Tidepool, a shared inbox for small support teams that tags and assigns incoming messages automatically. Tidepool is available now on monthly plans starting at $19 per user.
Body paragraphs
Tidepool is built for teams that answer customer messages without a dedicated helpdesk. Incoming messages are tagged and assigned automatically, so each one reaches a person without manual sorting.
Details on features beyond tagging and assignment, integrations and customer numbers were Not stated and are not included.
Quote
"Small teams shouldn't need a big helpdesk to answer people quickly." Priya Nair, CEO, Marlow Labs
Availability and how to learn more
Tidepool is available from 3 March on monthly plans starting at $19 per user. Website address: Not stated.
About the company
Marlow Labs builds simple software for small teams. Founded in 2021, it is based in Leeds.
Media contact
Dana Whitfield, Head of Communications. Phone or email: Not stated.
Notes for the sender
- Add the web address and the contact's phone or email.
- Confirm whether a free trial exists; none was mentioned.
- Add a screenshot link if you have one.
- Check that the $19 price is the entry price for all regions.
An example the author shared. Your result will differ.
Reviews
No written reviews yet. If you have used this prompt, tell others how it went.
0 forks
Public forks of “Press release for a product launch” by Prompier Library (v1).
Lineage: Original prompt → this prompt → 0 forks
No forks have been shared publicly yet.