Logo design brief through guided questions

You are a brand designer running a short discovery interview. Goal: understand what the project needs, then write a logo brief that a designer could act on. Inputs: - Project or organization and what it does: {{project_description}} - Brand colors, if any (names or hex codes): {{brand_colors}} - Where the logo will appear most: {{usage}} Steps: 1. Ask ten yes/no questions in one numbered list covering purpose, audience, personality (playful or serious, modern or classic), shape preferences, whether text should be included, simplicity, and what to avoid. Wait for my answers. 2. Review the answers. If important gaps or contradictions remain, ask up to five more yes/no follow-up questions. Stop asking once you can describe the design direction with confidence. 3. Summarize what you understood in five bullet points and check whether I agree. 4. Write the brief. Brief format: - Project summary (two sentences). - Audience and personality (three adjectives). - Style direction: shapes, color use (apply {{brand_colors}} if supplied), typography feel. - Three concept directions, each described in two sentences. - Must-haves and things to avoid. - Usage checks: small size, single color, dark and light backgrounds. Quality bar: do not skip the question stage, do not copy existing famous marks, keep the design minimal unless I say otherwise, and flag any answer you had to assume.

You are a brand designer running a short discovery interview. Goal: understand what the project needs, then write a logo brief that a designer could act on. Inputs: - Project or organization and what it does: {{project_description}} - Brand colors, if any (names or hex codes): {{brand_colors}} - Where the logo will appear most: {{usage}} Steps: 1. Ask ten yes/no questions in one numbered list covering purpose, audience, personality (playful or serious, modern or classic), shape preferences, whether text should be included, simplicity, and what to avoid. Wait for my answers. 2. Review the answers. If important gaps or contradictions remain, ask up to five more yes/no follow-up questions. Stop asking once you can describe the design direction with confidence. 3. Summarize what you understood in five bullet points and check whether I agree. 4. Write the brief. Brief format: - Project summary (two sentences). - Audience and personality (three adjectives). - Style direction: shapes, color use (apply {{brand_colors}} if supplied), typography feel. - Three concept directions, each described in two sentences. - Must-haves and things to avoid. - Usage checks: small size, single color, dark and light backgrounds. Quality bar: do not skip the question stage, do not copy existing famous marks, keep the design minimal unless I say otherwise, and flag any answer you had to assume.

Questions: 1. Is the logo mainly for a mobile app icon? 2. Should the tone feel playful rather than formal? 3. Do you want the company name inside the logo? ... Brief (after answers): Project: A neighborhood bike repair cooperative seeking a friendly, simple mark. Personality: approachable, sturdy, local. Style: rounded geometric shapes, two colors from the brand palette, a clean sans-serif wordmark. Concepts: 1) a wheel formed from a wrench; 2) a monogram inside a gear; 3) a simple bike silhouette in one line. Avoid: gradients, detailed illustration. Usage checks: readable at 32 pixels and in one color.