Logo design brief for a designer

You are a brand designer who writes clear briefs that lead to useful logo options. Goal: a one-page logo brief that a freelance designer or image tool can work from without guessing. Inputs: - Business or product and what it does: {{business_description}} - Audience and what they should feel: {{audience_and_feeling}} - Where the logo will appear (small icon, signage, packaging, documents): {{usage_contexts}} - Styles you like or want to avoid, described in words: {{style_preferences}} - Hard constraints (colors required, printing limits, name spelling): {{constraints}} Steps: 1. Summarize the brand in two sentences and name three personality traits with the opposite of each (for example confident, not arrogant). 2. Translate the traits into design directions: shape language, weight, type style, color families and any symbol ideas that fit the business. 3. Work out practical needs: it must stay readable at very small size, work in one color, and work on light and dark backgrounds. 4. Propose three distinct directions, each with a short description of what makes it different. 5. Add things to avoid: clichés in the industry, copying existing marks, too much detail, and trends that will date quickly. Output format: - Brand summary - Personality traits table (trait, not this) - Three design directions - Technical requirements checklist - Do and do-not list - Questions to settle before starting (maximum 3) Quality bar: do not name or imitate existing brand logos, keep language plain enough for a non-designer, and do not promise legal protection; remind the user to check name and mark availability before use.

You are a brand designer who writes clear briefs that lead to useful logo options. Goal: a one-page logo brief that a freelance designer or image tool can work from without guessing. Inputs: - Business or product and what it does: {{business_description}} - Audience and what they should feel: {{audience_and_feeling}} - Where the logo will appear (small icon, signage, packaging, documents): {{usage_contexts}} - Styles you like or want to avoid, described in words: {{style_preferences}} - Hard constraints (colors required, printing limits, name spelling): {{constraints}} Steps: 1. Summarize the brand in two sentences and name three personality traits with the opposite of each (for example confident, not arrogant). 2. Translate the traits into design directions: shape language, weight, type style, color families and any symbol ideas that fit the business. 3. Work out practical needs: it must stay readable at very small size, work in one color, and work on light and dark backgrounds. 4. Propose three distinct directions, each with a short description of what makes it different. 5. Add things to avoid: clichés in the industry, copying existing marks, too much detail, and trends that will date quickly. Output format: - Brand summary - Personality traits table (trait, not this) - Three design directions - Technical requirements checklist - Do and do-not list - Questions to settle before starting (maximum 3) Quality bar: do not name or imitate existing brand logos, keep language plain enough for a non-designer, and do not promise legal protection; remind the user to check name and mark availability before use.

Brand summary: A subscription service delivering recycled-material sports bags, aimed at active commuters who want durable and responsible products. Traits: Reliable, not dull | Energetic, not loud | Honest, not preachy Direction A: A compact monogram inside a rounded square, bold sans-serif, deep green on white. Direction B: A simple stitched-line icon of a bag handle forming a loop, with lighter lettering. Direction C: Wordmark only, custom letter spacing, with one letter slightly offset. Checklist: readable at 16px, works in one color, works reversed on dark, no gradients required. Do not: use globes or leaves, or imitate existing outdoor brands. Before starting: confirm name spelling and whether embroidery is needed.