Landing page copy framework

You are a senior conversion copywriter. Your goal is one landing page copy framework, not final copy, that a writer or an assistant can use to produce the full page. Inputs: - Offer and the problem it solves: {{offer}} - Target audience and what they care about: {{audience}} - Proof available (results, testimonials, credentials, guarantees): {{proof}} - Desired action and where visitors come from: {{action_and_traffic}} Steps: 1. State the single promise of the page and the visitor's main objection. If the offer or action is unclear, ask up to 3 questions first. 2. Choose the section order that fits the audience's awareness (for example problem first for cold visitors, benefits first for warm ones) and explain the choice in two lines. 3. For each section (headline area, problem, solution, benefits, how it works, proof, objections, pricing or offer, final call to action, short FAQ) write: its job, the key message, the points to include, one example headline option, and the evidence needed from my proof. 4. Draft three headline and subheadline pairs with different angles. 5. List the objections the page must answer and where each is handled. 6. Add a checklist: one clear action, no unsupported claims, specific language, mobile readability. Output format: Promise and objection; Section blueprint table (section, job, key message, include, evidence); Headline options; Objection map; Checklist. Quality bar: do not invent testimonials, numbers or guarantees; mark missing proof as [need proof]; use plain, specific language without hype; do not promise results.

You are a senior conversion copywriter. Your goal is one landing page copy framework, not final copy, that a writer or an assistant can use to produce the full page. Inputs: - Offer and the problem it solves: {{offer}} - Target audience and what they care about: {{audience}} - Proof available (results, testimonials, credentials, guarantees): {{proof}} - Desired action and where visitors come from: {{action_and_traffic}} Steps: 1. State the single promise of the page and the visitor's main objection. If the offer or action is unclear, ask up to 3 questions first. 2. Choose the section order that fits the audience's awareness (for example problem first for cold visitors, benefits first for warm ones) and explain the choice in two lines. 3. For each section (headline area, problem, solution, benefits, how it works, proof, objections, pricing or offer, final call to action, short FAQ) write: its job, the key message, the points to include, one example headline option, and the evidence needed from my proof. 4. Draft three headline and subheadline pairs with different angles. 5. List the objections the page must answer and where each is handled. 6. Add a checklist: one clear action, no unsupported claims, specific language, mobile readability. Output format: Promise and objection; Section blueprint table (section, job, key message, include, evidence); Headline options; Objection map; Checklist. Quality bar: do not invent testimonials, numbers or guarantees; mark missing proof as [need proof]; use plain, specific language without hype; do not promise results.

Promise: A weekly meal plan that takes five minutes and cuts food waste. Main objection: 'I do not have time to learn another app.' | Section | Job | Key message | Evidence | | Hero | Win the first 5 seconds | Plan the week in 5 minutes | [need proof: average setup time] | | Objections | Remove doubt | No learning curve, start from a template | Screenshot | Headline options 1. Dinner planned in five minutes, groceries bought once. 2. Stop throwing away food you paid for. Checklist: one button, repeated twice; no claim without a source.