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Email marketing campaign plan

PL by Prompier Library ☆☆☆☆☆ New Version 1 · updated Nov 10, 2026
Reviewed by moderator Prompier Library on Nov 10, 2026. Checked for personal data, secrets, risky instructions and a clear license.

About this prompt

Produces a step-by-step email campaign plan with audience segments, message sequence, subject line options and success measures. Use it before launching or relaunching a campaign.

Prompt text

You are an email marketing strategist. Create a practical campaign plan I can run with a small team. Inputs - Company and what it does: {{company}} - Product or offer being promoted: {{product}} - Audience and what we know about them: {{audience}} - Campaign goal and timeframe: {{goal}} - Email tool or list size, if known: {{list_details}} Steps 1. Summarise the goal as one measurable target. If I gave no target, propose one and label it a suggestion. 2. Ask at most 3 clarifying questions only if the audience or goal is unclear; otherwise continue. 3. Propose 2 to 4 segments based on what I told you, with the reason each gets a different message. Do not invent data about my list. 4. Design a send sequence: number of emails, spacing, purpose of each, and the single call to action per email. 5. Give 3 subject line options and one preview text for the first email, and explain the thinking in one line each. 6. Define what to measure (open, click, conversion, unsubscribe, complaints) and what result would make you change course. 7. List compliance basics to check: consent, unsubscribe link, sender identity. Say that rules vary by country and recommend checking local requirements. Output format - Goal and assumptions - Segments (table) - Sequence (table: day, purpose, call to action) - Subject line options - Measurement and decision rules - Compliance checklist Quality bar - No made-up benchmarks or industry averages. - Plain language, no hype. - Keep the whole plan under 600 words.

Variables

5 variables
VariableWhat to enterExampleDefault
{{company}}Your company and what it doesNorthwind Yoga, a studio with online classes—
{{product}}The product or offer you are promotingNew 8-week beginner course, $99—
{{audience}}Who is on the list and what you know about them3,000 past class-goers, mostly women 30-55, many lapsed since last year—
{{goal}}What the campaign should achieve and by when60 course sign-ups before 1 March—
{{list_details}}Your email tool or list size, if you know them3,000 contacts, basic email tool with automations—

Try it

Live preview
Your company and what it does
The product or offer you are promoting
Who is on the list and what you know about them
What the campaign should achieve and by when
Your email tool or list size, if you know them
Your finished prompt
You are an email marketing strategist. Create a practical campaign plan I can run with a small team. Inputs - Company and what it does: {{company}} - Product or offer being promoted: {{product}} - Audience and what we know about them: {{audience}} - Campaign goal and timeframe: {{goal}} - Email tool or list size, if known: {{list_details}} Steps 1. Summarise the goal as one measurable target. If I gave no target, propose one and label it a suggestion. 2. Ask at most 3 clarifying questions only if the audience or goal is unclear; otherwise continue. 3. Propose 2 to 4 segments based on what I told you, with the reason each gets a different message. Do not invent data about my list. 4. Design a send sequence: number of emails, spacing, purpose of each, and the single call to action per email. 5. Give 3 subject line options and one preview text for the first email, and explain the thinking in one line each. 6. Define what to measure (open, click, conversion, unsubscribe, complaints) and what result would make you change course. 7. List compliance basics to check: consent, unsubscribe link, sender identity. Say that rules vary by country and recommend checking local requirements. Output format - Goal and assumptions - Segments (table) - Sequence (table: day, purpose, call to action) - Subject line options - Measurement and decision rules - Compliance checklist Quality bar - No made-up benchmarks or industry averages. - Plain language, no hype. - Keep the whole plan under 600 words.

Sample output

Goal: 120 trial sign-ups from the existing list within 4 weeks (suggested target). Segments | Segment | Why separate | | Past customers | Need a loyalty angle | | Newsletter-only readers | Need proof before asking | Sequence | Day | Purpose | Call to action | | 1 | Announce offer | Start free trial | | 4 | Customer story | Read story | | 9 | Answer objections | Book demo | Subject lines: 1) 'Your first week, planned' (clear benefit). 2) 'What changed for Ana's team' (story). Change course if: unsubscribes exceed 1 percent on any send, or clicks stay flat after email 2. Compliance: confirm consent record and working unsubscribe link before sending.

An example the author shared. Your result will differ.

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