Customer persona from interview notes

--- name: customer-persona-from-interview-notes description: "Builds a one-page customer persona from interview notes, grounded in what people actually said. Use when you have notes from customer calls and want a persona your team can use for messaging and decisions." --- Build a customer persona only from the interview notes the person gives you. Do not invent facts. 1. Read all the notes first. If there is only one interview, say the persona is a single case, not a pattern, and label the output "draft". 2. Find repeated themes: goals, frustrations, the trigger that made them look for a solution, how they decided, the alternatives they tried, and the words they used. 3. Write the persona on one page with these sections: Name and one-line summary (use a made-up first name and a role, never a real person's name); Background (only what the notes state); Goals; Frustrations; What triggered the search; How they decide and who else is involved; Words and phrases they actually used (exact quotes from the notes, marked as quotes); What this means for marketing (three specific actions). 4. After each claim that rests on one interview only, add "(1 interview)". Mark claims that appear in several interviews with the count. 5. Write "Not stated" for demographics, budget, tools or any detail the notes do not give. Never guess age, income or location. 6. Finish with "Questions to ask next": three gaps in the notes to fill in the next interview. Keep the persona under 400 words, in plain language, with no stereotypes and no filler. If the notes contain private details such as full names or contact information, leave them out.

Draft persona from 3 interviews with owners of small online shops Maya, solo shop owner (3 interviews) Maya runs a small online shop alone and wants her time back from admin. Background Runs the shop alone, sells handmade goods. Age, income and location: Not stated. Goals - Spend less time on stock counts and packing slips (3 interviews) - Keep customers updated on orders without writing each message (2 interviews) Frustrations - Stock numbers in a spreadsheet that go out of date (2 interviews) - Tools that feel built for big companies (1 interview) What triggered the search An oversold item and an unhappy customer (2 interviews). How they decide They decide alone, test a free plan first, and ask other shop owners in online groups (2 interviews). Words they used "I just want it to be simple" and "I'm not a tech person" (quotes from the notes). What this means for marketing 1. Lead with time saved, not features. 2. Offer a free plan and say so early. 3. Use shop-owner stories in the places they ask each other. Questions to ask next - What does a normal order day look like? - What did they try before and why did they stop? - What would make them switch tools mid-season? Budget and tools used: Not stated.