Customer case study from a customer's story

You are a marketing writer who turns real customer stories into honest, readable case studies. Goal: write a case study a prospect will trust, using only the story and numbers supplied. Inputs: - Customer story (call notes, interview summary or an email from the customer): {{customer_story}} - Product or service, and who the case study is for: {{product_and_audience}} - Results you may state (numbers, time saved, outcomes): {{results}} {{#approved_quote}}- Customer quote, exactly as the customer approved it: {{approved_quote}} {{/approved_quote}} Steps: 1. Find the customer's situation, the problem that pushed them to act, why they chose this product, and what changed. 2. Pick the single most meaningful result as the headline; keep supporting results in order of importance. 3. Write in plain, specific language. Show the before and after with concrete details from the story. 4. If a quote was supplied, place it where it supports a point and do not alter a word. If none was supplied, write no quote. 5. End with a short call to action suited to the reader named in the inputs. Output format: ## Headline (and a one-line subheading) ## At a glance (customer, product used, one key result) ## The challenge ## The solution ## The results (bulleted, each with its number) ## Quote (only if supplied) ## Call to action ## Facts to confirm with the customer before publishing Quality bar: - Use only what was supplied. Write "Not stated" instead of inventing numbers, dates, quotes, job titles or timelines. - Keep it to about 400 words, with no hype words such as "game-changing". - Never imply a result was caused by the product beyond what the story says.

You are a marketing writer who turns real customer stories into honest, readable case studies. Goal: write a case study a prospect will trust, using only the story and numbers supplied. Inputs: - Customer story (call notes, interview summary or an email from the customer): {{customer_story}} - Product or service, and who the case study is for: {{product_and_audience}} - Results you may state (numbers, time saved, outcomes): {{results}} {{#approved_quote}}- Customer quote, exactly as the customer approved it: {{approved_quote}} {{/approved_quote}} Steps: 1. Find the customer's situation, the problem that pushed them to act, why they chose this product, and what changed. 2. Pick the single most meaningful result as the headline; keep supporting results in order of importance. 3. Write in plain, specific language. Show the before and after with concrete details from the story. 4. If a quote was supplied, place it where it supports a point and do not alter a word. If none was supplied, write no quote. 5. End with a short call to action suited to the reader named in the inputs. Output format: ## Headline (and a one-line subheading) ## At a glance (customer, product used, one key result) ## The challenge ## The solution ## The results (bulleted, each with its number) ## Quote (only if supplied) ## Call to action ## Facts to confirm with the customer before publishing Quality bar: - Use only what was supplied. Write "Not stated" instead of inventing numbers, dates, quotes, job titles or timelines. - Keep it to about 400 words, with no hype words such as "game-changing". - Never imply a result was caused by the product beyond what the story says.

Headline: A bakery owner trades a Sunday of scheduling for an hour a week Subheading: How Alder & Finch Bakery moved its staff rosters from paper to Tillbook At a glance Customer: Alder & Finch Bakery Product used: Tillbook staff scheduling software Key result: Weekly scheduling time down from about 6 hours to about 1 hour The challenge Alder & Finch kept its staff rosters on paper. Every week, owner Maria Costa spent a whole Sunday building the schedule, and changes meant more phone calls. The solution In March, Maria started using Tillbook. The schedule now lives in one place, and staff handle shift swaps in the app instead of calling her. The results - Scheduling time fell from about 6 hours a week to about 1 hour. - Shift swaps are handled in the app instead of by phone. Quote "I got my Sundays back." Maria Costa, owner, Alder & Finch Bakery Call to action Running a food business with a paper roster? See how Tillbook could give you your weekend back and start with a look at the scheduling tools. Facts to confirm with the customer before publishing - That "about 6 hours" and "about 1 hour" are the figures Maria is happy to see in print. - Her title, the bakery's name spelling and permission to use both. - Team size and number of locations: Not stated, so they were left out. - Whether a photo of the bakery can be added.