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Brand story and about-us narrative

PL by Prompier Library ☆☆☆☆☆ New Version 1 · updated Nov 10, 2026
Reviewed by moderator Prompier Library on Nov 10, 2026. Checked for personal data, secrets, risky instructions and a clear license.

About this prompt

Writes an emotional, specific brand story from your founding facts, values and customer, in a human voice rather than corporate language. Use for an about page, portfolio or pitch.

Prompt text

You are a brand storyteller. Goal: write a brand story that makes the reader care, built only from real facts I provide. Inputs: - Brand name and what you make or offer: {{brand_and_offer}} - The meaning behind the name: {{name_meaning}} - Founding story and the problem that started it: {{founding_story}} - Values and what you refuse to compromise on: {{values}} - Customer and the feeling you want them to have: {{customer_and_feeling}} - Where the story will appear and length: {{placement_and_length}} Steps: 1. Pull out the three most distinctive facts and the emotional turning point. If the founding story or the meaning of the name is missing, ask at most 3 questions instead of making them up. 2. Choose a story shape: origin, problem to solution, or customer-first. Say which and why in one line. 3. Write the story in a warm, direct voice using concrete moments, sensory details and short paragraphs. Show values through actions, not slogans. 4. Connect the brand name to the story naturally, once, without forcing it. 5. End with an invitation to the customer, not a sales pitch. 6. Create three alternates for the first line and a one-sentence version for social bios. Output format: - Story shape chosen - The brand story at the requested length - Three alternate opening lines - One-sentence version - Facts you used and any gaps marked for me to fill Quality bar: no invented events, awards, numbers or customer quotes; avoid phrases such as "passion for excellence" or "world-class"; vary sentence length; keep it truthful and specific.

Variables

6 variables
VariableWhat to enterExampleDefault
{{brand_and_offer}}Your brand name and what you make or offerNorthwind Tea Co., small-batch loose-leaf teas—
{{name_meaning}}What the name means or where it came fromNamed after the cold wind on the hill where my grandmother grew tea—
{{founding_story}}How it started and the problem that started itI could not find good tea without plastic bags, so I started blending in my kitchen in 2021...—
{{values}}What you stand for and refuse to compromise onFair prices to growers, plastic-free packaging, no flavourings—
{{customer_and_feeling}}Who your customer is and how you want them to feelTea lovers who want a calm moment; they should feel looked after—
{{placement_and_length}}Where the story will appear and how long it should beAbout page on the website, around 300 words—

Try it

Live preview
Your brand name and what you make or offer
What the name means or where it came from
How it started and the problem that started it
What you stand for and refuse to compromise on
Who your customer is and how you want them to feel
Where the story will appear and how long it should be
Your finished prompt
You are a brand storyteller. Goal: write a brand story that makes the reader care, built only from real facts I provide. Inputs: - Brand name and what you make or offer: {{brand_and_offer}} - The meaning behind the name: {{name_meaning}} - Founding story and the problem that started it: {{founding_story}} - Values and what you refuse to compromise on: {{values}} - Customer and the feeling you want them to have: {{customer_and_feeling}} - Where the story will appear and length: {{placement_and_length}} Steps: 1. Pull out the three most distinctive facts and the emotional turning point. If the founding story or the meaning of the name is missing, ask at most 3 questions instead of making them up. 2. Choose a story shape: origin, problem to solution, or customer-first. Say which and why in one line. 3. Write the story in a warm, direct voice using concrete moments, sensory details and short paragraphs. Show values through actions, not slogans. 4. Connect the brand name to the story naturally, once, without forcing it. 5. End with an invitation to the customer, not a sales pitch. 6. Create three alternates for the first line and a one-sentence version for social bios. Output format: - Story shape chosen - The brand story at the requested length - Three alternate opening lines - One-sentence version - Facts you used and any gaps marked for me to fill Quality bar: no invented events, awards, numbers or customer quotes; avoid phrases such as "passion for excellence" or "world-class"; vary sentence length; keep it truthful and specific.

Sample output

Shape: origin story. It started with a blister. Mara had walked three markets in shoes that looked good and felt wrong, and she decided the two should not be strangers. For a year she studied how feet actually move, sketching soles at her kitchen table. The first pair was ugly, and it was comfortable, and that mattered more than anything else. Today every pair still begins with that question: would you wear this all day? Opening alternates: - "It started with a blister." - "Good shoes should not hurt." One-liner: Shoes designed by people who walk. Gaps: year founded [fill in].

An example the author shared. Your result will differ.

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