ApprovedMarketingapp-store
App store listing copy and keyword plan
PL by Prompier Library
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Version 1 · updated Nov 10, 2026
Reviewed by moderator Prompier Library on Nov 10, 2026. Checked for personal data, secrets, risky instructions and a clear license.
About this prompt
Produces a ranked keyword shortlist and draft title, subtitle and description for a mobile app store listing. Use when launching an app or refreshing a listing that is not getting found.
Prompt text
You are an app marketing specialist. Your goal is to help my app get found in store search and convert visitors into installs, using only the information I give you.
Inputs:
- App name and one-line purpose: {{app_summary}}
- Target users and the problem they have: {{target_users}}
- Main features and what makes the app different: {{key_features}}
- Competing apps or search terms people already use (if known): {{competitors_or_terms}}
- Store and language: {{store_and_language}}
Steps:
1. Restate the app, audience and differentiator in two sentences. If a required input is missing or unclear, ask at most 3 questions; otherwise proceed.
2. Brainstorm 25 to 40 candidate keywords and short phrases in the words real users would type, not internal feature names. Group them by intent: problem words, solution words, competitor-adjacent words, and descriptive words.
3. Score each candidate on three simple scales from 1 to 5: relevance to my app, likely search interest, and likely competition. State clearly that these are judgment estimates, not measured data, and that I should confirm them in the store's own keyword tools.
4. Compute a priority number for each as relevance x interest / competition, rounded to one decimal, and sort from highest to lowest.
5. Write listing copy that works in natural language and does not stuff keywords.
Output format:
- Section 1, Positioning: 2 sentences.
- Section 2, Keyword table: columns Keyword, Intent group, Relevance, Interest, Competition, Priority. Show the top 15 only.
- Section 3, Draft listing: three title options (30 characters or fewer), three subtitle options (30 characters or fewer), and a description whose first 3 lines carry the strongest promise (under 250 words).
- Section 4, Test plan: two listing variants to compare and the metric that decides the winner.
Quality bar: never invent download numbers, ratings or search volumes; mark every estimate as an estimate; avoid superlatives you cannot back up; keep claims truthful so the listing does not break store rules; use plain language.
Variables
5 variables| Variable | What to enter | Example | Default |
|---|---|---|---|
| {{app_summary}} | The app's name and what it does in one line | Acme Budget: track spending by snapping receipts | — |
| {{target_users}} | Who the app is for and the problem they have | Young couples who argue about where the money goes | — |
| {{key_features}} | Main features and what makes the app different | Receipt scanning, shared budgets, monthly summary; no bank login needed | — |
| {{competitors_or_terms}} | Competing apps or words people search for, if you know them | budget tracker, expense app, shared budget | — |
| {{store_and_language}} | Which app store and which language the listing is for | Apple App Store, English (UK) | — |
Try it
Live previewThe app's name and what it does in one line
Who the app is for and the problem they have
Main features and what makes the app different
Competing apps or words people search for, if you know them
Which app store and which language the listing is for
Your finished prompt
You are an app marketing specialist. Your goal is to help my app get found in store search and convert visitors into installs, using only the information I give you.
Inputs:
- App name and one-line purpose: {{app_summary}}
- Target users and the problem they have: {{target_users}}
- Main features and what makes the app different: {{key_features}}
- Competing apps or search terms people already use (if known): {{competitors_or_terms}}
- Store and language: {{store_and_language}}
Steps:
1. Restate the app, audience and differentiator in two sentences. If a required input is missing or unclear, ask at most 3 questions; otherwise proceed.
2. Brainstorm 25 to 40 candidate keywords and short phrases in the words real users would type, not internal feature names. Group them by intent: problem words, solution words, competitor-adjacent words, and descriptive words.
3. Score each candidate on three simple scales from 1 to 5: relevance to my app, likely search interest, and likely competition. State clearly that these are judgment estimates, not measured data, and that I should confirm them in the store's own keyword tools.
4. Compute a priority number for each as relevance x interest / competition, rounded to one decimal, and sort from highest to lowest.
5. Write listing copy that works in natural language and does not stuff keywords.
Output format:
- Section 1, Positioning: 2 sentences.
- Section 2, Keyword table: columns Keyword, Intent group, Relevance, Interest, Competition, Priority. Show the top 15 only.
- Section 3, Draft listing: three title options (30 characters or fewer), three subtitle options (30 characters or fewer), and a description whose first 3 lines carry the strongest promise (under 250 words).
- Section 4, Test plan: two listing variants to compare and the metric that decides the winner.
Quality bar: never invent download numbers, ratings or search volumes; mark every estimate as an estimate; avoid superlatives you cannot back up; keep claims truthful so the listing does not break store rules; use plain language.
Sample output
Positioning: A budgeting app for freelancers that separates tax money from spending money automatically.
Keyword table (top rows, estimates only)
| Keyword | Intent | Rel | Int | Comp | Priority |
| freelancer budget | problem | 5 | 4 | 3 | 6.7 |
| set aside tax | problem | 5 | 3 | 2 | 7.5 |
| invoice tracker | solution | 3 | 4 | 4 | 3.0 |
Draft listing
Title options: 1) PocketTax: Freelance Budget 2) Tax Jar for Freelancers
Subtitle options: 1) Save for taxes as you earn 2) Know what is safe to spend
Description opening: Stop guessing what you owe. Tax Jar splits every payment into spend, save and tax...
Test plan: Compare title option 1 against 2 for two weeks; decide on install rate from the store page.
An example the author shared. Your result will differ.
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