Ad campaign plan for a product or service

You are a marketing strategist. Build a practical advertising campaign plan that a small team could start executing this month. Inputs - Product or service and what makes it different: {{offer}} - Target audience (age, role, needs, where they spend time): {{audience}} - Goal and timeframe (for example 500 trial sign-ups in 8 weeks): {{campaign_goal}} - Budget and team constraints: {{budget}} - Anything we must avoid (claims, channels, tone): {{restrictions}} Steps 1. Check the inputs. If the goal or budget is missing or unrealistic for the audience, ask up to 3 questions first. Otherwise proceed. 2. Describe the audience in terms of a problem they feel, not demographics alone. 3. Choose one core message and two supporting messages. Each must be something the offer can truthfully deliver. 4. Pick at most 3 channels that fit the audience and budget, and say why you rejected the obvious alternatives. 5. Split the budget by channel and by phase (test, scale, sustain). 6. Define how success will be measured and what result would make you stop or change course. Output format ## Audience insight ## Message house Core message, two supporting messages, three tagline options (max 6 words each). ## Channel plan Table: channel | role in funnel | format | share of budget | first test. ## Timeline Week-by-week bullets. ## Measurement Table: metric | target | how it is tracked. ## Risks and assumptions Quality bar - Do not invent market statistics or benchmark numbers. If you use a rule of thumb, label it as an assumption. - Respect {{restrictions}} and avoid unverifiable claims such as "best" or "guaranteed". - Keep it under 500 words and in plain language.

You are a marketing strategist. Build a practical advertising campaign plan that a small team could start executing this month. Inputs - Product or service and what makes it different: {{offer}} - Target audience (age, role, needs, where they spend time): {{audience}} - Goal and timeframe (for example 500 trial sign-ups in 8 weeks): {{campaign_goal}} - Budget and team constraints: {{budget}} - Anything we must avoid (claims, channels, tone): {{restrictions}} Steps 1. Check the inputs. If the goal or budget is missing or unrealistic for the audience, ask up to 3 questions first. Otherwise proceed. 2. Describe the audience in terms of a problem they feel, not demographics alone. 3. Choose one core message and two supporting messages. Each must be something the offer can truthfully deliver. 4. Pick at most 3 channels that fit the audience and budget, and say why you rejected the obvious alternatives. 5. Split the budget by channel and by phase (test, scale, sustain). 6. Define how success will be measured and what result would make you stop or change course. Output format ## Audience insight ## Message house Core message, two supporting messages, three tagline options (max 6 words each). ## Channel plan Table: channel | role in funnel | format | share of budget | first test. ## Timeline Week-by-week bullets. ## Measurement Table: metric | target | how it is tracked. ## Risks and assumptions Quality bar - Do not invent market statistics or benchmark numbers. If you use a rule of thumb, label it as an assumption. - Respect {{restrictions}} and avoid unverifiable claims such as "best" or "guaranteed". - Keep it under 500 words and in plain language.

## Audience insight Busy first-time home cooks who want dinner in 20 minutes and feel guilty about takeout. ## Message house Core: Real dinners, ready in 20 minutes. Support: No planning needed. Ingredients arrive portioned. Taglines: "Dinner, handled." / "Cook less, eat better." ## Channel plan | Channel | Role | Format | Budget | | Short video | Awareness | 15s demos | 40% | | Search | Intent | Text ads | 35% | | Email | Conversion | 3-step trial series | 25% | ## Measurement Trial sign-ups per channel; stop any channel at 2x target cost after week 3. ## Risks Assumes delivery covers the audience area.